CRE is “process”
Brokerage is “deals”
CRE is “corporate”
Brokerage is “street”
CRE is “global”
Brokerage is “local”
CRE is “methodical”
Brokerage is “speed”
CRE is “planning”
Brokerage is “execution”
CRE is “analytics”
Brokerage is “instincts”
While they get lumped together, I see corporate real estate services and brokerage as two different animals. I’ve done both in my career and in each time it has served the client well. It’s important for the service provider to understand their personal bias toward delivering one or the other (because it does exist) and then also understand what the client needs.
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